Alira Well being, a worldwide healthcare advisory, medical analysis and expertise firm, is happy to announce at this time the appointment of Annabel de Maria as Chief Affected person Officer. On this management capability, she is going to spearhead the central position of affected person engagement throughout Alira Well being’s continuum of healthcare innovation providers. Annabel brings an in depth background and noteworthy expertise with over twenty years within the healthcare business, each as an in-house government and freelance marketing consultant, specializing in the patient-engagement sector. She initially joined Alira Well being as Vice President of Affected person Engagement in October 2020, and relies out of the agency’s Barcelona, Spain workplace.
“At Alira Well being, we actually consider that sufferers ought to be on the heart of all the pieces we do,” mentioned Gabriele Brambilla, CEO and Co-Founding father of Alira Well being. “I’m proud to have Annabel main on this critically vital place as our Chief Affected person Officer, in collaboration with all of our groups and providers throughout Alira Well being. Her steerage and management permits us to associate with sufferers all through the entire lifecycle administration of a drug or medical machine. We work with medical groups in co-developing medical trial protocols with sufferers. We analysis illnesses with sufferers from across the globe with a purpose to perceive the affected person journey and apply the insights to trial protocols, regulatory submissions, Well being Know-how Assessments (HTAs), and commercialization. We assist firms arrange patient-centric methods and construct affected person help packages. Alira Well being is concentrated on co-creating healthcare options with sufferers for our shoppers. Annabel will play a essential position as we construct the way forward for healthcare on affected person engagement.”
“I’m honored to deliver the voice of the affected person, in collaboration with groups throughout Alira Well being, our shoppers, and our international partnerships, on this central position as Chief Affected person Officer,” Annabel de Maria mentioned. “For over twenty-five years, I’ve targeted my skilled expertise in pharma and MedTech on affected person engagement, working to grasp the affected person journey all through many vital illnesses and to implement groundbreaking plans to help and advocate for sufferers.”
In her earlier position as Vice President of Affected person Engagement, Annabel led Alira Well being’s Affected person Engagement observe, the place she helped shoppers introduce patient-centric actions into their organizations in a significant method. The observe is devoted to serving to organizations harness the facility of affected person insights, utilizing them to make higher selections, affect outcomes, and improve the affected person expertise. The observe’s providers embrace the event of patient-centric methods, a affected person information heart, advisory boards, and mobilization packages to facilitate true and fruitful interactions that serve stakeholders throughout the ecosystem and profit sufferers.
Annabel assumes her position as Chief Affected person Officer efficient instantly. Previous to becoming a member of Alira Well being, Annabel was Head of Company Communications at Almirall and Head of Media Relations Europe at Nestlé Purina. As a marketing consultant, her work targeted on international technique for Champix, Lucentis, and Pradaxa. Annabel’s early profession included the Spanish launches of Celebrex, Detrusitol, and Xalatan, with later positions at Pfizer, Bayer, and Novartis Spain. Along with her position at Alira Well being, Annabel teaches affected person engagement on the College of Bocconi, and he or she is the affected person consultant for the EULAR working group on autoinflammatory illnesses.
About Alira Well being
Alira Well being is a worldwide advisory and medical analysis agency whose mission is to humanize healthcare and life sciences, in partnership with sufferers, by way of revolutionary applied sciences and skilled steerage. From improvement to medical care, Alira Well being enhances the experience of its Pharma, Biotech, and MedTech shoppers with a full spectrum of providers throughout their total options lifecycle. Study extra: www.alirahealth.com
SOURCE Alira Well being
